Branded Writing
I’m no stranger to branded writing, having worked on everything from blogs to digital copy, press releases, and beyond. Here are a few examples.
What Does Clean, Organic, and Natural Skincare Mean?
The words "clean", "organic", and "natural" are tossed around so often in the beauty industry that they almost lose meaning after a while. The most frustrating part, though, is that no one seems to have a straightforward definition for any of them (seriously, try Googling it).
The Ultimate Guide to Exfoliating Acids: AHAs and BHAs
The word " acid" has a negative-even scary-connotation, which may prevent some people from diving into acid-based skincare products. Here's the thing, though: By avoiding acids, you skip some of the most effective and transformative skincare ingredients on the market. No matter how daunting they sound, acids are safe, effective, and yes, a little misunderstood.
"Why Am I Breaking Out?" Face Mapping Will Tell You
While a major zit popping up the night before something important (that's always how it seems to go, right?) may seem like some sort of karma, oftentimes your breakouts aren't as random as they seem.
What an Ingredient Label Can Tell Us (And What It Can't)
If you want to be a more informed skincare shopper, the first step you might take is to read your skincare products' ingredient lists. The only problem with that is ingredient labels are hard to read.
Is Fragrance Causing Your Irritated Skin? Here's What a Dermatologist Says
Many people who have sensitive skin avoid fragranced skincare products. Is that really necessary? Click here to find out.
This Drugstore Skincare Routine Brightens Dullness and Dark Spots (But Really)
Do you struggle with dull skin and dark spots? This budget-friendly drugstore skincare routine can address both (but really).
What Is Rosacea? A Guide to Understanding and Managing It - The Daily Scrub
By Kaitlyn McLintock As someone who's struggled with rosacea for years, I can confidently say that it's is one of the most stubborn-not to mention irritating-skin conditions to manage. It's not just the chronic redness (although that's difficult to deal with in of itself); it's also the sensitiv ...
Moisturizers vs. Oils: How They Work - The Daily Scrub
By Kaitlyn McLintock There are people who use oils and moisturizers interchangeably. If parched skin presents itself, they reach for whichever product is closest to them, either distributing a few drops of a silky oil around the skin or dispensing a dollop of creamy moisturizer. Any moisturizing ...
Clean Swaps: Simple Changes You Can Make to Live a Cleaner Life - The Daily Scrub
The Beginner's Guide to Clean Living It's clear that we're in the midst of a beauty and lifestyle renaissance, and it's all centered around this idea of "cleanliness"-that is, the cleanliness of our diets, our beauty routines, and our home and lifestyle products. This renaissance is due, at lea ...
How to Care for Your Skin in the Digital Age - The Daily Scrub
By Kaitlyn McLintock Here's a fun (read: frightening) activity. Sit back and add up the amount of time you spend working on your computer on any given day. Take that number and add the amount of time you spend on your phone. Add any remaining screen time, including but not limited to Netflix bin ...